Brainstorm Correctly
Copyright Jack Mixner. 714 449 1040 www.mixnerstrategy.com
Sutton lists eight rules for successful brainstorming. Two key points:
- Don't bother if people live in fear, i.e. if your company lays off of ten per cent of the workforce every year.
- Brainstorming requires skill and experience both to do - and especially - to facilitate (Sutton, page IN 18).
Strategic Implications
Do it right and brainstorming is very useful, in fact, it may "promote remarkable innovation."
Done improperly, brainstorming might be worse than useless.
References
Sutton, Robert, I. Eight Rules for Brilliant Brainstorming. BusinessWeek. 25 September 2006. Page IN 17.