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Bradley's Values at Work

Copyright Jack Mixner.    714 449 1040.     www.mixnerstrategy.com

Bill Bradley talks about his values when he played basketball for the NY Knicks in the late sixties and early seventies. He list them out: "Passion, Discipline, Selflessness, Respect, Perspective, Courage, Leadership, Responsibility, Resilience and Imagination (Bradley, Table of Contents)."

Phil Jackson talks about rooming with Bill and seeing his values in action. He notes that "basketball is a perfect arena from which to draw much bigger lessons (Bradley, page xii)."

Strategic Implication

Bradley's last point is that basketball only lasts so long, that players bow out by their forties. His values work no matter how old you are, and in what occupation. So will yours.

References

Bradley, Bill. Values of the Game. Broadway Books. 1998.