Sports Metaphors - and Growth Strategy
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Twitchell on men, church attendance, and marketing strategy for mega-churches:
Men are the crucial adopters in religion. If they go over the tipping point, women follow, children in tow.
The best strategy for growing a mega-church? Focus on the men. Use sports metaphors in the sermons (Riley, D8). Additionally, look at the church like a brand. Offer playgrounds, coffee shops and services.
Not that much different from a regular branding strategy. It may be useful for getting folks in the door. Keeping them coming, week after week, requires a different strategy.
Reference
Riley, Naomi Schaefer. A Congregation of Customers. The Wall Street Journal. 23 October 2007. D8.
Twitchell, James B. Shopping for God. Simon & Schuster. 2007.