Apple Chapter III
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The predictions are in. Everyone (Burrows) says Jobs/Apple won't be able to crack the video marketplace now dominated by cable providers.
Jobs is set to announce a movie rental service on the iTunes site, hoping to attract the major studios - read that Warner Bros. and Paramount - to the fold.
Biggest problem? Songs sell for ninety-nine cents. The studios won't settle on a standardized, low price. Sony and Universal never will play with Apple.
The forecast? Well, the easy money says Jobs won't succeed at video. My cut? Hold on a while. Let's see what Apple comes up with.
Burrows, Peter and Ronald Grover. Steve Jobs's Video Dreams. BusinessWeek. 21 January 2008. 29.