Business Plan Pitch: Focus on the Non-verbal
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Pitching a business plan? Consider (Business Briefing, R2):
- It's hard to fake excitement about your plan. Make sure it shows.
- If they can't wait to break into your conversation, they're listening. Listening is good.
- If they are mirroring your gestures, that's a good sign. Mirroring is innate. Everybody notices what's going on. Take advantage of it.
- People can read your fluidity, the consistency of your presentation. Practice far in advance. People notice.
The bottom-line: Face to face dialogs are where the decisions get made. If you are attempting to work via email, reconsider your strategy. Spend more time at the water cooler.
Reference
Executive Briefing. The Power of Nonverbal Communication. Wall Street Journal. 20 October 2008. R2. http://online.wsj.com/article/SB122426675804545129.html