Googling Your Site
It's pretty safe to say that all of us like the appearance of the Google website. Not much there, is there? For a while, my website had a picture, my name, my email, and that was about it. I've since redone my site to include more descriptors on the home page. You want your site to be searchable by Google's search engines so you get some results from your site. Label things "We Make Widgets" not "What We Do" so Google can figure it out as well. Put your most important content on your home page. Make sure you have a call to action for humans and dynamic content modules for spiders (Goldman, 53). Have a simple message that makes people remember you and want to visit you.
Jack Mixner Strategy
- Everyone knows the plan.
- Everyone implements.
- Everyone cares.
- Profits increase.
- So does valuation.
Reference
Goldman, Aaron. Everything I know about marketing I learned from Google. McGraw-Hill. 2011.